Industry

Holiday Robotics Raises $105M for FRIDAY, a 64-DoF Factory Humanoid

Shar Hendrix 4 min read

Holiday Robotics just put serious money behind a very un-sci-fi idea: a wheeled factory humanoid that is mostly about hands. The Seoul startup, founded in 2024, raised $105 million (KRW 155B) Series A to accelerate FRIDAY — its first industrial platform.

Maeil Business, as summarized by The AI Insider, called it the largest Series A for a South Korean startup and the largest single funding round for a Korean humanoid company. The Robot Report and Holiday’s own blog confirm the figure and the industrial focus.

Holiday Robotics FRIDAY wheeled humanoid
FRIDAY, Holiday Robotics’ wheeled industrial humanoid. Source: The Robot Report / Holiday Robotics.

FRIDAY’s Spec Sheet (What They Published)

From Holiday’s Series A post and Robot Report coverage:

  • Form: wheel base + dexterous upper body (semi-humanoid)
  • 64 degrees of freedom, with 40 in the hands
  • Tactile sensing and force-aware control
  • Hot-swappable batteries for full-shift work
  • Safety hardware: lightweight low-inertia hands, fully backdrivable joints, 360° cameras and lidars

Company intro for FRIDAY. Source: Holiday Robotics / YouTube (via The Robot Report).

Full Stack, Not Just a Pretty Arm

Holiday is building software and tooling in-house around what it calls Vision-Language-Skill (VLS):

  • FRIDAY — the hardware
  • Holiday Sim — simulation before deploy
  • Holiday Lab — demos and failures turned into reusable skills
  • OASys — deployment loop

CEO Kiyong Song framed the company around speed to useful work, not demo theater: factories need robots that can be put to work quickly. The round pulls in a long list of Korean VCs plus Goodwater Capital, with Maeil also naming policy banks among participants. Capital goes to R&D hiring, manufacturing readiness, and U.S. + Korea team growth.

FRIDAY tote transfer demo thumbnail
Still from Holiday’s tote-transfer demo video. Source: Holiday Robotics / YouTube.

A Human’s Take

I’m so here for the hand-first industrial pitch. Forty DoF in the hands is a receipt, not a vibe. Wheels and hot-swap batteries say “shift work” louder than parkour reels. Now I want private PoC throughput numbers — automotive, semiconductor, logistics partners they named as target verticals — not another polished one-shot.

Sources